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If you run a retail business, things are a lot easier.
Once registered at the Companies Commission, all you have to do is have a social media site, and you can start taking orders – whether it’s for food orders, cosmetics, car products or services associated with them – all of these work a lot easier on Facebook, Twitter or Instagram.
The process is cheaper and simpler, and decisions can be made quite fast.
However, with B2B, it’s not as straightforward – a lot of these businesses cannot simply convert their visitors to becoming paid customers on social media.
Because businesses such as consultant services, investment, council management companies, training services, information technology and others have a complex background.
They are not as easy to understand. As such, their social media sites have only one role – to attract the attention of visitors to come get to know them briefly, so that visitors are interested in what they see.
Once the visitor’s interest is piqued, a need arises to make the visitor feel the need for more information. These visitors would therefore then continue to visit the company’s official website to gain more in-depth knowledge about the company.
So how else can B2B entities leverage on social media?
Observe organisational entities on social media – you’ll notice that these are among the ways in which they engage others.
Azleen Abdul Rahim is the co-founder and editor of Marketing in Asia, a resource centre for all things marketing. Our peers in the online magazine world, the site hosts experts in marketing who have influenced and inspired powerful marketing concepts and ideas that are both shareable and immediately applicable. SME Assist is proud to collaborate with Azleen in bringing you thought pieces of experts in their field as well as the best approaches you can take to upgrade your marketing. You can visit the Marketing in Asia site at www.marketinginasia.com, and follow Azleen on LinkedIn (https://www.linkedin.com/in/azleenabdrahim).