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Ever watch football?
You’ll notice that the player in the center, the midfielder, are the playmakers.
Due to their strategic position, they are responsible for designing and playing games to ensure that as many opportunities as possible are available to players in the attack or striker, to score goals.
It’s not easy to create these opportunities. They need to ‘see’ the opportunity before they are planned, they need to know what to do first until the opportunity is made and they need to be creative.
A marketers’ responsibility is the same as those of the midfielder. Without creativity, without having a good strategy, and without having experience, expertise and technique, it is likely that his or her entire marketing initiative will be shattered.
If you look out there, it’s very ‘noisy’ in social and mass media. From Facebook, LinkedIn, Instagram, Twitter and YouTube, to billboards, newspaper, TV and magazines, various types of content exist from various brands. There are good quality ones, and some self-depreciating ones, and many more. Everyone wants the attention of potential customers to pause and see their content in the hope of a purchase.
As a marketer, you need to be more prominent than they are. You need to be above the noise. And to do this, your thinking as a marketer needs to be more creative.
Here are some suggestions:
Give these a shot and see where they take you.
Azleen Abdul Rahim is the co-founder and editor of Marketing in Asia, a resource centre for all things marketing. Our peers in the online magazine world, the site hosts experts in marketing who have influenced and inspired powerful marketing concepts and ideas that are both shareable and immediately applicable. SME Assist is proud to collaborate with Azleen in bringing you thought pieces of experts in their field as well as the best approaches you can take to upgrade your marketing. You can visit the Marketing in Asia site at www.marketinginasia.com, and follow Azleen on LinkedIn (https://www.linkedin.com/in/azleenabdrahim).