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6 Steps to Relationship Based Sales

Photo: Yannis Papanastasopoulos

S & M: Sales & Mktg

6 Steps to Relationship Based Sales

Did you know that it costs more than five times as much to get a new customer as it does to keep an existing customer? That in itself should help you understand the value of building a relationship with your customers and turning them into both repeat buyers and spokespeople for your company.


One of the founding members of SME Assist, Soo Hoo is the former President of the Malaysian Association of Professional Trainers and Coaches (MAPTaC) and current Asia-Pacific Director for the Global Trainers Federation. He is highly sought after as a Master Trainer due to his passion for SMEs; it has often been said that it shows in the results they achieve after he works with them.

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